Every freelance writer should have a business card.
It doesn’t matter what you write about, or what you specialize in, there will be times when you talk to someone interested in your freelance writing services, or who knows someone who could be interested in your freelance writing services, and you need to hand them a business card.
Different Business Cards for Different Types of Writing?
My issue: I have three different business cards for three different types of writing. There’s my higher education freelancer business, my outdoors writer business, and then there’s this site — Productive Writers. And I’ve also taken on website copy projects lately, so I actually work in four different areas.
So I had three different cards in my wallet taking up a lot of space. I decided I wanted one basic card I could use all the time and for any type of situation.
So, without further ado, my new…
Freelance Writer Business Card!
Note What’s On the Business Card
I lead with my LinkedIn profile. That’s where someone can find out all about me (and note it’s featured prominently in the sidebar of this blog). No matter how my writing career changes, LinkedIn will always sell me best.
I put my Higher Education Writer site and ProductiveWriters.com down at the bottom.
I also include my main business e-mail address.
And note that I put “Freelance Writer and Consultant.” This positions me for a broader set of work opportunities that extend beyond just writing.
(I left off my hiking website because it’s not relevant to my main freelance writing business; I use it primarily for fun and also to sell my hiking guidebooks.)
Note What’s NOT on the Business Card
I left off my phone number.
All my clients have initiated contact through e-mail, either my main e-mail address or through LinkedIn after finding me through a search.
Once I’m in e-mail contact with a potential client, I give ’em my phone number.
There’s no physical address.
Same as above. I give out my physical address when someone actually needs to send me something.
What Could Have Been on My Freelance Writer Business Card
Some writers may want to put a phone number on their business card. Depends on the specifics of your writing niches and perhaps also your personality.
You could put an address, if you really think it could be useful. If you do so, try to use a PO box or a private service that will operate a box for you rather than a physical address that could change.
A slogan or a saying. This can be a catchy tagline or something funny to get attention. I didn’t do it with my new card because I’m going for broad appeal across many types of writing.
The types of freelance writing projects you do. The back of the card is a good place for this.
You can see the different tack I took when creating the card for my San Francisco Bay Area house-sitting gig (gets me and Stephanie to warm places in the winter):
Where I Get My Business Cards
I’ve used Vistaprint and I’ve been very happy with them. They’re inexpensive, they have a wide selection of customizable templates, and they deliver quickly, usually substantially faster than the quoted time.
Tips for Using Your Business Cards
#1. Always have business cards with you.
My wallet is actually a business card holder, so I have cards in there along with my driver’s license and a couple of credit cards.
#2. Hand ’em out!
Don’t be shy about giving your business card to someone you meet.
You don’t have to do a big sales pitch with it, or do your elevator speech (although you can), but get it in people’s hands.
#3. Follow up…
In many situations, you’ll want to follow up on the contact you just made, so get the other person’s card or contact info. Send a quick e-mail, or a LinkedIn connection request (personalized, of course).
What do you think of my strategy? What’s on your business card? What’s NOT on your business card?