Marketing is a key task for freelance writers: the quantity and pay of the assignments we land determines how much we earn.
However, too many freelancers spend too much time contacting potential clients and filling out applications online. In recent years, my best clients have found me, and they found me through inbound marketing.
What is Inbound Marketing?
Glad you asked. Inbound marketing focuses on getting found by potential clients, rather than you actively finding and marketing to them.
Primary inbound marketing channels for freelance writers include your own website and your profile on LinkedIn.
I recently found this very interesting graphic from Hubspot that clearly illustrates the why and how of inbound marketing and why it’s important to freelancers.
Spend a few minutes studying this graphic and thinking about how you can apply its concepts to your freelance writing business.
What main take-aways did you get from this graphic? What can you start doing differently right now so you’ll start getting more high-quality clients through your website, LinkedIn, or other inbound channels?