A few months ago I made some changes to the website for my very first information product: Writing College Textbook Supplements: The Definitive Guide to Winning High-Paying Assignments in the College Textbook Publishing Market (WCTS for short).
Go over and have a look at the page. I”ll wait…
Writing supplements and ancillaries for college textbooks has been my primary source of income since 1994, so it was natural that I’d turn to my main area of expertise for my first e-book infoproduct. You can see the clickable cover in the right sidebar.
My Overall Plan for WCTS
It’s a narrow niche, and I’m page one, or even #1 on page one, for most of my important key terms. I’ve done this through blogging regularly (about once a week) on the Writing College Textbook Supplements blog with good SEO techniques, along with sending out press releases, writing for ezinearticles.com, and getting a couple of interviews on other blogs.
Copywriting is the freelance writing niche that focuses on writing sales pages and sales copy for information products and just about anything else that can be sold. (And if you’re good at it and find the right clients, you can make a lot of money.)
Now back to WCTS…
First Change: Text Under the Book Cover in the Side Column
Previously I had a much longer sentence and the title of the book. Now I have:
Find out how I make $50-$100 per hour writing for college textbook publishers.
Note that the bold link highlights a command (to make money) and shows how much I make per hour. (And that’s the true amount. I’ve even had a few projects where I’ve made over $100 per hour.)
It’s short and sweet and attracts attention.
Second Change: More Benefits on the Sales Page
I added more benefits to the bullet lists at the beginning of the sales page, and I also stressed early on how much people can make in this freelance writing specialty.
Note that I don’t go on forever trying to make the sale, and I don’t use major pain/pleasure tactics so common in many sales pages. In part I don’t like it; I prefer softer-sell methods. Also, my target audience contains many people with master’s degrees and Ph.Ds. They don’t like that kind of crap and they’ll click away quick.
Third Change: Clearer Disclosures
I made the disclosures at the end of the sale page more clear, and I used them to help sell WCTS:
Even though I make an average of well over $50 per hour for writing supplements and ancillaries, there is no guarantee that you will make that much. It depends on your negotiating skills with editors, and also how fast you can get quality work done.
And there is no guarantee you will even be offered work.That depends on your education, writing experience and skills, and your ability to market yourself to editors.
Finally, both of the testimonials on this page are from people who were given review copies of the e-book.
Fourth Change: Book Plug on my C.V. Page
My c.v./resume page gets the most SEO traffic. I put my detailed CV (it was about 14 pages as a word document) on the site for two reasons:
1. For SEO purposes. People searching for a particular college textbook may see my link on page 1 or 2 of Google and give a curiosity click.
2. To get work. I’ve already gotten two projects, one a very large and well-paying one, from people who found me online and then contacted me. And when I contact a new textbook supplements editor, I direct her to my c.v., which has likely helped me land several other projects.
About the plug: I put it right at the top of the c.v. so visitors are aware that I have an e-book for sale on a topic that is likely relevant to them:
I’m John Soares. My c.v. provides the usual info you’d expect, and also most of the 200+ supplements and ancillaries I’ve written for college/higher education textbooks.
Want to know how I make $50-$100 creating supplements and ancillaries? Want to know how I’ve made a career through freelance for college textbook publishers? Click the book cover to the right just below my picture —->.
My conversion rate nearly doubled after the change. Enough said.
I wrote a second edition: see what’s new here. And also see my post about when and how to write a second or revised edition of your book or e-book.
What do you think of my changes? Any suggestions for improvement? What do you think are the best practices for creating an ethical sales page?