Are you a freelance writer? Got all the clients you can handle? Great!
But there can come a time when you lose important clients, perhaps all of them.
Or perhaps you’d like more clients? Better clients? Let’ see what veteran writer and editor Tom Mangan has to say…
Help! All My Clients Ditched Me!
A few months ago, a freelance writer I know posted a message to a writing group basically begging for any assistance from any source: All of his clients had bailed at the same time and his income had plunged to pretty much zero.
He was in desperate straits and extremely worried because he had been doing this work for decades and had never had a drought like this one before.
Fast forward a few months later: Now he has so much work he’s practically turning clients away.
When his work ran dry, he started marketing like crazy, putting all his time into finding new and profitable clients.
It took a couple months, but now all that time and effort are paying off with a full workload and a raft of new insights about how to land clients, bounce back from hard times and turn obstacles into opportunities.
Key Takeaways for Freelance Writers
1. Things going terribly wrong gives you an incredible incentive to fix things. You lack this incentive when things are going right.
2. There’s always a market for your skills somewhere — it’s just a matter of finding the market.
3. When things look bleakest, that’s usually a sign that things are getting ready to bounce back in your favor.
4. Never forget the concept of opportunity cost: if you’re working for $50 an hour, you can’t find work at $100. Having clients bail creates the opportunity to find those $100 clients you’ll never find when you have a full plate of $50 work.
5. Always have a cash cushion to ride out the rough times.
About The Author
Post author Tom Mangan is a great example of someone succeeding as a freelancer. I run occasional posts from people like Tom who are very good at what they do. Tom is the founder of Verb Nerd Industries based in Winston-Salem, North Carolina. He writes and edits for clients in higher education, technology, industrial B2B, fitness and content marketing.
Do you agree with Tom’s key takeaways? What’s been your experience when your freelance writing business took a major nosedive?