Is it a good idea for a freelance writer to go to all the trouble to blog regularly, even if hardly anyone reads the posts?
This is actually a complex question and the answer is different for everyone.
I’ve said many times in the Freelance Writers Den and elsewhere that too many freelance writers spend too much time writing posts for their blogs that hardly ever get read, and that this time would usually be better spent marketing directly to high-quality prospects and completing paying projects. That’s assuming your main goal for writing is to generate substantial money in the short term.
Marc Schaeffer shares a different perspective in the infographic below. He definitely gives some good reasons why you may want to blog even if you have a very small readership.
I think all of these can be good reasons to blog. I’m especially drawn to number 10. You never know when a post you write can make a big difference in someone’s life. Some of you know that I also write a hiking blog. I’ve had several people tell me that a post on that blog spurred them to start hiking again, or to revisit a place that had great emotional meaning in the past.
I also like numbers 2 and 5. Taken together, they say that blogging helps you learn much more about your subject and helps clarify what you truly think about your subject.
Do you agree with the points here? Why or why not? Is any one reason more important than the others, at least for you? Any other reasons you would add?