Some of you may remember that I did a podcast/teleseminar interview with Kim Pawlak from the Text and Academic Authors Association last December about how to succeed in my specialty: freelance writing for college textbook publishers. Shortly afterward I wrote a popular post here: “Top 10 Tips For a Successful Teleseminar-Podcast Interview.”
Kim recently e-mailed me with the most recent number of total listeners to the BlogTalkRadio podcast: just north of 2500. I’m very, very pleased.
Why I Did the Podcast
Well, for starters I’m a member of the Text and Academic Authors Association, so I wanted to help out the group. But I also had two main goals:
1. Spread my name and credentials among college textbook editors and authors who could help me land more writing assignments.
2. Promote my e-book Writing College Textbook Supplements: The Definitive Guide to Winning High-Paying Assignments in the College Textbook Publishing Market, (recently released in a second edition).
Results of the Podcast
Here’s what the 2500-plus listens have brought me so far:
1. I’m currently negotiating a contract to create new supplements for a textbook by an author who heard my podcast and had a co-author contact me.
2. I’ve had a substantial spike in sales of the e-book, and this occurred even before the second edition came out.
3. I’ve seen my highest traffic numbers ever at my Writing College Textbook Supplements blog, although the recent Google Panda update also helped.
Will I Do More Podcasts?
Definitely. I’m open to being interviewed by quality people with good reputations, and I’m also considering creating my own podcasts here at ProductiveWriters.com.
You Can Listen to the Podcast…
Download the podcast interview about freelance writing for college textbook publishers as an mp3 file, or you can click the player in the column to listen right now.
Your Take
- What are your results with podcasts and teleseminars?
- Are they currently part of your marketing mix to sell your products and services, or will they be? Why or why not?
I haven’t tried podcasting, but I have been invited to one popular site for a guest one. Just have to coordinate schedules. 🙂
I suggest you do it Kristi. You have a very good and very popular blog, and I bet you’d boost traffic and get new subscribers, plus sell some copies of your e-book.
I’m a big advocate of podcasts and teleseminars. It’s a great way to drive traffic to your site, sell products, and interest people in you and what you do. Recently, I was interviewed on a kayaking podcast with Simon Willis from the U.K., and have received several new book and DVD orders from the U.K. and northern Europe since then. I attribute the spike in orders to Simon’s podcast.
Oh yes, it’s also a lot of fun!
Eric you and I both like to talk, and we’ve both spent thousands of hours in front of college classes, so it makes sense we’d both enjoy getting interviewed.
I’m glad to hear you’ve had good sales results after the podcast, especially since the purchasers have to pay extra shipping and wait longer because they are out of the country.
Great results, John!
The liking to talk part is important. It’s probably even more important to want to be heard. =)
Yes, there’s talking and then there’s effectively communicating something your audience wants to hear about. I talked about what went well and how I could have improved in the blog post linked below.