As writers we always seek the best way to say something, the best words to convey our meaning and trigger a response in our readers. It could be a lead for an article, it could be a title of a blog post, or it could be a headline on a sales page.
This video really touched me, and it illustrates so beautifully the power of the words we choose. Please watch. It’s less than 2 minutes…
Please leave your thoughts below.