As I’ve said before on this blog, I’m not an expert at Internet marketing. However, I do have three information products for sale with many more in the pipeline, and I’ve learned some valuable lessons along the way.
I’ll share what I know and what I’m doing in the coming weeks, months, and years. And I’m counting on you to give me and the blog readers advice on what works and doesn’t work for you.
Today I’m laying out what I think is the simplest way to approach the process of creating and selling information on the Internet: the Four Pillars of Selling Information Products Online.
Rest assured that I’ll be writing much more about each pillar in the future. I’m introducing you to the Four Pillars so you can organize your thoughts and actions, and get the best return on the investment of your time, energy, and money.
Pillar One: Choose A Good Niche
You must pick a niche that has a lot of eager customers searching online for help in that area, and that will purchase products that provide that help.
Pillar Two: Create Excellent Information Products
You must create a product that helps your customers and does not lead them astray or give them false or misleading information. You must truly fulfill an important need and present your information in an easy-to-understand, straight-forward manner.
Most people begin with an e-book or a special report, but you can also do a teleseminar or a webinar. Later on you can graduate to online courses, continuity programs, seminars, workshops, and consulting.
Pillar Three: Market Your Information Products Online
Thousands of courses, info products, blogs, and books tell you how to do this; some can be very helpful, while many are less so.
It boils down to:
- Getting lots of people to your site that have at least some interest in your product.
- Eventually convincing people to buy your product.
Pillar Four: Make Sales
This involves writing sales pages and product descriptions that convince people to plunk down their money for your products. It also includes things like getting affiliates and using shopping carts and services that actually take the money from the customer and deliver the product, and also get your money to you.
Repeat the Process
Keep developing new products that provide even more useful info for your customers, products at different price points and for different learning styles.
The Devil Is in the Details…
Of course, each pillar has many, many components. We’ll examine these over time, and I’ll point you to resources that will help you get the highest quality work done in the shortest amount of time. Many of the resources are free; others are relatively inexpensive.
Your Take
Which pillar or pillars are you focused on now? Tell us about your information product(s) and where you’re at.
{ 2 comments… read them below or add one }
Good info, John! I just launched a new business: The Workshop Training Institute. Before even choosing the name I went to http://www.adwords.google.com to research the most popular key words people are typing into Google. I also used this information to create the text on my site for SEO.
Smart move with the keyword research and using it to help your search engine optimzation.
Good luck with the new business!
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